Why You Have To Let Your Core Values Bake
You ever try a new recipe, and it doesn’t turn out quite right? Maybe you added too much baking soda. Or not enough vanilla extract. Or WAY too many chocolate chips. Recipes take time to perfect—and so does your practice. Just like the eggs, sugar and milk in your favorite cookie recipe, core values are the ingredients in your dental practice. You have to play around with them to find the perfect recipe.
You might not get those core values right the first time. And that’s okay! Create new core values, and see how they turn out. Remove this value, and replace that value. Tweak the wording if you need to. Like any great recipe, you have to make small adjustments as you go.
Remember to let your core values bake, too. Would you toss flour, eggs and baking soda into a mixing bowl and call that a cookie? No way! You have to put the batter in the oven. Same with core values—you have to put them into practice to see which ones work and which ones don’t.
Have you ever baked cookies before? I haven’t—until now! Watch this video to see me bake cookies for the FIRST TIME EVER. But don’t judge. It’s harder than it looks!
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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