Bad things happen when you least expect them. Maybe you’re dealing with car problems or a family emergency. Your kid is sick, so you need to leave early. You just had the snowstorm of the century, and now your practice is shut down.
No matter the problem, people always respond the same. They FREAK OUT!
Dentists tend to focus on what they can’t control. “Our schedule is completely thrown off! How will we keep collections on track?” You can’t control what happens, but you CAN control how you react.
Have a plan for when plans fall through. Write down what you’ll do if bad weather hits, a team member calls in sick, school lets out early, and so on. That way, when problems arise, you can respond in the best way possible.
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
