The Most Valuable Thing You Can Sell
It’s funny how I can barely start my day without a big cup of Starbucks. Is it the greatest coffee in the world? I don’t think so. But I love having that coffee in my hand at the start of the day. Makes me feel alert and ready to go. Same thing with a bottle of spring water. It doesn’t taste any different than tap water, but it makes mefeel like I’m being healthier.
Even if I’m not very fast, a slick pair of Nike running shoes makes me feel like Usain Bolt.
(Well, ALMOST)
What kind of feeling are you creating in your patients? Unfortunately a new crown doesn’t carry the same “WOW” factor as a fresh pair of neon-green Nikes. So your challenge is to make that patient feel like you’re the only choice in dentistry.
My friend Dr. John Cranham says of his patients,
“I want them leaving the office feeling better than they did when they walked in.”
So make sure your team is leaving your patients with the same feeling. It is, after all, the most valuable thing you sell!
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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