You can have a great practice with an amazing team and top-of-the-line technology, but if you don’t have the patients, you won’t get far. Marketing is crazy important, so I recently spoke with my good friend Xaña Winans, CEO and founder of Golden Proportions Marketing, about what makes dental marketing work.
Our motto here at ACT is “Better Practice, Better Life,” because I believe the two should go hand in hand; if you have a better practice, you’ll have a better life.
It’s a given that as a dentist you have to make critical decisions daily, weekly, monthly, and yearly. The results of those decisions impact your patients, team, family, finances, and future—sometimes it’s too much to think about.
Conflict happens to the best of us. But do you know WHY it happens? When things go wrong, your team tends to focus on the problem itself. What they actually need to focus on is the root cause of the problem.
Blessings excitement gratitude happythanksgiving kirk morning huddle thankful Nov 22, 2022 Click for sound 1:37 Are you bogged down by the daily grind? When you’re constantly working, it’s hard to see all the good stuff that’s happening around you. Instead, you end up focusing on the bad stuff—empty chairs, overdue payments, late patients, the list goes on.
Remember when you first started your practice? You said yes to everything! You had to—it was the only way to get your practice off the ground. When you talked to patients, “yes” was the number one word they heard the most.
Business goals knowledge mindset wellness work/life balance Nov 12, 2022 Our motto here at ACT is “Better Practice, Better Life,” because I believe the two should go hand in hand; if you have a better practice, you’ll have a better life.
There’s a saying that Kirk frequently uses: “Time is the new rich.” As we move through life, we realize that what’s important is the time we spend with our family, loved ones, or even by ourselves pursuing the things that bring us joy—not the money we get from working too much.
Communication kirk mindset morning huddle verbal skills Nov 08, 2022 Click for sound 1:37 Imagine if a team member came up to you and said: “The patients love you, BUT they need help understanding basic procedures.”
Burnout delegate growth kirk morning huddle organization reflect simplify team Nov 01, 2022 Click for sound 1:37 There’s something you need to hear: you’ve got too much on your plate! But it’s not just you—every single member of your team has filled up their plates, too.
