Conventional wisdom may dictate that increasing your marketing budget will lead to better results, but I recently interviewed marketing expert Minal Sampat, RDH, and she remarked that you can have effective marketing without spending a crazy amount of money, or any at all!
Your practice isn’t just your practice. It also belongs to the people who help you run it. Your team is the most valuable part of your business, and Kirk Behrendt brings back Dr. Rebecca Bockow, an instructor from Spear Education, to help make your practice the place they want to be.
Hiring is tough. There are so few candidates, and you need someone FAST. When dentists get desperate, they’ll look at a resume and think, “Yep, that’s good enough.” Watch out—you might be getting catfished! Candidates hack the hiring process all the time.
Unresolved frustration turns into conflict, and unresolved conflict becomes a crisis. There’s only one sure way to avoid catastrophe, and Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, with three steps to turn your frustration into action and keep your practice healthy.
Being conflict-free isn’t the secret to success — it’s your ability to work through conflict with your leadership team. To help you move past disagreement and misalignment, Kirk Behrendt brings back Courtney Dalton, one of ACT’s amazing coaches, with a treatment plan for getting your leaders on the same page.
Dentists do more than clean and fix teeth. They are the entry point to healthcare for patients. To help you embrace your role in improving community health, Kirk Behrendt brings back Dr. Steven Carstensen, chief dental editor of Dental Sleep Practice Magazine, with advice for navigating the changing role of dentists in healthcare.
How’s your work battery doing? Is it fully charged, or is it running low? Lots of things can drain your work battery—stress, gossip, increased workload, hustle culture. You might not even realize your battery is in the red. You just do what everyone else does: power through.
Setting goals is easy. So, why is it so hard to achieve them? It’s because you’re not setting SMART goals! To decode what they are, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to help you master the goal-setting process.
You can have a better year by doing one simple thing: planning. There’s an effective way to do it, and Kirk Behrendt brings back Miranda Beeson, one of ACT’s amazing coaches, with six best practices to set you and your team up for success.
AI is the future of marketing. To help you get ahead of the curve, Kirk Behrendt brings in Dr. Christian Coachman and Brendon Macdonald from Digital Smile Design with strategies for leveraging its power in your dental practice.
