DING!
The elevator door opens and your ideal patient walks in. You strike up a conversation and BOOM!
They ask THE question:
WHAT DO YOU DO??
You freeze. The words just aren’t there!
“Well uhh…”
DING!
The doors open and your time is up!
You just missed the PERFECT opportunity to express your mission, explain the value of your dental practice and ultimately gain a patient.
So you need plan ahead and come up with your own “Elevator Speech.”
We call it an Elevator Speech because it’s got to be short and to the point. Usually less than 30 SECONDS!
An Elevator Speech needs to BE 3 things:
CLEAR
POWERFUL
ENGAGING
When the person your talking to walks out of the elevator you want to give them a reason to want to take action!
So plan ahead and start preparing your Elevator Speech. You never know who’s waiting on the other side of the door.
Key takeaways:
Prepare a 15-30 second speech highlighting the unique aspects of your company. Express your mission and explain your value. Be Clear. Use Power Words. Engage your listeners and invite them to take action!