809: Why Would a Patient Choose You as a Dentist? – Dr. Jim Otten

There are over 200,000 dentists in the U.S. So, why would a patient choose your practice? To help you answer that question, Kirk Behrendt brings back Dr. Jim Otten, co-instructor of Global Diagnosis Education, with advice for differentiating your business and giving patients an exceptional experience. To learn which areas to focus on to build an amazing practice, listen to Episode 809 of The Best Practices Show!

Learn More About Dr. Otten:

• Send Dr. Otten an email: jottendds@gmail.com 
• Join Dr. Otten on Facebook: https://www.facebook.com/james.otten.71
• Follow Dr. Otten on Instagram: https://www.instagram.com/jamesottendental
• Learn more about Global Diagnosis Education: https://globaldiagnosiseducation.org

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 809: https://www.youtube.com/@actdental/videos

Main Takeaways:

• Go through your discovery process to find your gifts and strengths.
• Spend as much time working on your practice as in your practice.
• Become an excellent diagnostician to differentiate your practice.
• Stay curious and informed. There is too much misinformation.
• Understand your why and get your team on board.
• Design an exceptional patient experience.
• Overcome your fear of missing out.
• Ask for help. We all need it.

Snippets:

0:00 Introduction.

1:54 Dr. Otten’s background.

4:59 Go through your discovery process.

6:58 Don't fall victim to misinformation.

12:32 How to differentiate your practice.

14:18 Core values need to stem from your why.

18:01 How to get team buy-in.

21:58 Designing the exceptional experience.

29:08 About Global Diagnosis Education.

36:26 Final thoughts.

Dr. Jim Otten Bio: 

Dr. James F. Otten is a 1981 graduate of the University of Missouri-Kansas City School of Dentistry. He completed a one-year residency in hospital dentistry with emphasis on advanced restoration of teeth and oral surgery at the Veterans Administration Medical Center in Leavenworth, Kansas. He taught crown-and-bridge dentistry as an Associate Professor at UMKC before entering private practice in 1982, where he served as chief of staff of a large group practice in Fayetteville, Arkansas, before opening his practice in Lawrence, Kansas, in 1984. 

Dr. Otten has pursued rigorous post-graduate education since 1986, accumulating thousands of hours in advanced continuing education that he has intentionally applied to his practice in order to develop its personalized care philosophy. He has completed the rigorous curriculum at two prestigious institutions, The Pankey Institute for Advanced Dental Education, and the Dawson Center for Advanced Dental Education. He lectures nationally and internationally and has recently been asked to join the faculty at the Newport Coast Orofacial Institute in Newport Beach, California.