788: The Story Behind the Dental Heroes Podcast – Dr. Paul Etchison

Do you want to make $1 million a year or more working three days a week or less? To find out how it’s possible, keep listening! Kirk Behrendt brings in Dr. Paul Etchison, creator and host of the Dental Practice Heroes podcast, to share how he found balance between his work and home life while earning more and stressing less. To learn more about Dr. Etchison’s books, podcast, and strategies to build your dream practice, listen to Episode 788 of The Best Practices Show!

Learn More About Dr. Etchison:

• Follow Dr. Etchison on Instagram: https://www.instagram.com/dr.pauletchison
• Schedule a call with Dental Practice Heroes: https://www.dentalpracticeheroes.com
• Listen to the Dental Practice Heroes podcast: https://open.spotify.com/show/1OZg46P8MLsyQoIYYSbc3W
• Learn more about Dental Business Mentor: https://www.dentalbusinessmentor.com

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 788: https://www.youtube.com/@actdental/videos
• Read Dental Practice Hero and Dental Practice Hero II by Dr. Paul Etchison: https://www.dentalpracticeheroes.com/books-1
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• Develop your core values — and actually communicate them to your team.
• Emphasize to your team that they make a difference in your patients’ lives.
• No matter the size of your practice, you need to have a leadership team.
• Let your leadership team handle more of the things you don't like doing.
• Being understaffed is often better than dealing with underperformers.
• An office manager is not equivalent to an admin team member.
• Retirement probably isn't what you want — it’s balance.

Snippets:

0:00 Introduction.

1:36 Dr. Etchison’s background.

3:34 Why Dr. Etchison started his podcast.

5:07 The origin of Dental Practice Heroes.

7:21 What most dental practices get wrong about core values.

12:23 The benefits of having a leadership team.

16:35 When to create a leadership team.

19:16 An office manager versus an admin team member.

23:04 When should you hire more associates and hygienists?

29:02 Not all patients need to be seen every six months.

30:44 Dropping Delta but increasing fees by 30%.

37:04 Capacity, defined.

42:15 Final thoughts.

47:02 More about Dr. Etchison and how to get in touch.

Dr. Paul Etchison DDS, FICOI, FAGD Bio:

Dr. Paul Etchison is the founder of Dental Practice Heroes and host of the Dental Practice Heroes podcast. He has authored two books on dental practice management, Dental Practice Hero and Dental Practice Heroes II. He is also the founder of Dental Business Mentor, an online resource for videos highlighting best practices on practice management, leadership, and systems to elevate dental practices.