The picture nobody sees…until they can’t “un-see” it.

It happened every time college golf coach Bill Brogden showed this picture to his new players, or attendees of a conference he was addressing.

Faced with a page of random black and white blobs, only a handful could ever make out the actual image.

The point of the exercise is simple. You can’t really know where you’re going, until you have a clear picture of what’s in front of you. Whether you’re a golf team or a dental team, if the vision remains obscured, you’ll never make it there together. 

Eventually when the coach pointed out the image, the response was always the same: “Oh, NOW I see it!”

The best part? Once you see it, you can’t “un-see” it. You might even wonder why you couldn’t see it in the first place. If you make that picture the metaphor for where you want your practice to be, that goal will be the only thing in front of you. 

For Coach Brogden’s teams, the picture became synonymous with a National Championship. Put the picture before your entire team. Once it becomes clear, make it the starting point on the journey toward your goals!


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“Hands down the best dental coaching team and seminar on the planet. Absolutely hilarious, entertaining, and engaging with practical application of action items to begin implementing on Monday morning. My team and I are fired up and looking forward to more ACT dental events.”

Hal Rider ACT Dental
Dr. Hal Rider
General Dentist, New Iberia, Louisiana