One Trend Hurting Your New Patient Numbers
“Balming” over “Brushing”
Not to pick on one of our own, but upon arriving at a hotel, a young member of the ACT team pulled a bottle of beard oil from his travel kit. We noticed the whisker conditioner received more “at-the-ready” placement by the sink than his toothbrush.
OK, but young would-be patients still value dentistry, right?
Not by the hair on their chinny-chin-chins! Check out this research finding: Only 30% of millennials brush their teeth more than once a day. That’s not only gross, it’s alarming.
Research also suggests young adults are apprehensive about seeing the dentist. That’s the bad news.
The good news? One third of them also admit to being apprehensive about opening their mouths, and revealing problems with their dentition.
What are you doing to Connect?
Every problem presents a great opportunity. We’d like to know how your practice reaches out to young adults, and helps them value the great dentistry you provide. They are, afterall, the future of your patient base. Leave a comment below…and help the entire dental community win the war over those influential bottles of beard oil!