ONE GAME-WINNING STRATEGY FOR TREATMENT PRESENTATION
Are your clinical conversations scoring enough points?
Cracks, gaps, and discolorations. You see these every day…but how often do your patients really open up about the imperfections you show them? Do you feel the emotion they project while looking at images of their own teeth?
It’s sort of like the stories beyond the wins and losses in the NCAA Basketball Tournament (Sorry if your predictions are up in flames). By now you’re probably familiar with the tiny 98 year-old woman on the sidelines…Loyola’s Team Chaplin, known simply as Sister Jean. The images of Sister Jean cheering on the improbable string of Loyola victories has hit a soft spot with fans of all teams.
Think of the images you put before your patients as those “Sister Jean” moments. It’s not just about cracks and gaps…just like Loyola’s story is much deeper than points on a scoreboard.
Watch the video, and see how Doctors like James Otten in Lawrence, Kansas draw emotional responses from their patients. Then download the game-changing questions and phrases for better case acceptance. Use them to craft your own winning treatment presentation strategies!