Communicating Value: Not Just Treatment Plans

Thursday, March 27

2:00pm (ET) / 1:00pm (CT) / 12:00pm (MT) / 11:00am (PT)

60 minutes

Most dental teams assume that when a patient declines treatment, it’s because of cost. However, the real issue often lies in how value is communicated. When patients don’t fully understand how treatment impacts their health, confidence, and daily life, price becomes the deciding factor.

What You’ll Learn:

In this webinar, we’ll break down how to effectively communicate value at every stage of the patient journey, ensuring patients see the benefits of treatment beyond just cost.

The Buying Cycle: Why case acceptance starts long before the decision phase.
The Clinical Team’s Role: How co-discovery and patient engagement build trust.
The Admin Team’s Impact: Using open-ended questions to reinforce value and address objections.
The Power of a Strong Hand-Off: Ensuring seamless communication between team members to build confidence and consistency.

How It All Works Together:

Building case acceptance isn’t just about discussing treatment costs. It’s about guiding patients through their decision-making journey. From the moment they recognize a program to the final decision to proceed, every interaction shapes their confidence and understanding. The clinical team plays a vital role in co-discovery, helping patients see the reality of their condition through tools like photography and scans. Meanwhile, the admin team reinforces value through strategic conversations, ensuring patients feel supported rather than pressured. A strong hand-off between team members ensures a seamless communication, keeping patients engaged and committed to their care plan. When every part of the team aligns around value-driven communication, case acceptance rates rise and patient trust deepens.

Learn how to shift your patient conversations from price to value, leading to higher case acceptance rates and improved patient satisfaction. Every team member plays a role in this process, and consistency across all touchpoints is key to success.

Are you ready to transform your patient communication? Sign up for this free webinar and discover practical strategies to enhance treatment discussions, overcome objections, and build lasting trust with your patients.