Think about the last time you bought a household tool or appliance (for sake of demonstration, I’m using a power drill).

What sold you? Did you choose your last washing machine solely because it was made by a certain company? Because the control buttons were cool? Maybe you considered those things, but when it came down to making the purchase, one consideration probably stood out in your choice: The expected results.

Take some time to think about how are presenting treatment. In the case of a crown, are you better explaining what it is, or what it does?

Make sure you are talking about treatment in a way that patients can truly understand, appreciate and embrace the benefits. And of course, do a lot of listening! This is a surefire way to turn the dentistry they truly need, into treatment they really want!