What’s this course about?

COURSE DESCRIPTION

This course will put you in control of your marketing by teaching you how to position, plan and prepare your message to appeal to your ideal new patient.

Participants will prepare SMART goals that allow them to measure results, and learn which internal, external and internet strategies will be most effective in their unique market and situation. Phone skills, the patient experience, retention strategies and reactivation will all be covered to teach your team how to keep your patients engaged within the practice.

Key learning points…

THE GOALS

MARKETING GOALS

Establish marketing goals to locate, convert and retain patients

SALES SYSTEMS

The New Patient Process is a sales system. Learn the steps!

DIGITAL MARKETING

This includes websites, ranking, search, social media

ANALYTICS

Measure your marketing, which reports and how to read them

COMPETITIVE ANALYSIS

Learn what differentiates your practice from the competition

Online Reviews

The modern patient referral – online reviews

Direct Response

What is direct response marketing and how to use it

Strategy

Leave with a marketing plan you can execute right away

SCHEDULE

Day 1

2:00PM–5:30PM – Session 1  //  5:30PM–6:30PM – Reception

(light apps & beverages provided)

Day 2

8:00AM–3:00PM – Session 2
(Lunch provided)

LOCATION

TBA

Featuring

XANA WINANS

MAY 11 & 12, 2017

**This course outline represents the speakers and activities that have been booked at the time of publication; however, speaker or activity cancellations occasionally occur, for reasons beyond our control. If that happens, we may substitute another speaker or activity, or make a change to the schedule, without giving registrants prior notice.

This course is worth 9 CE credits