Get your team together, take a walk around your practice, and take a look at all the items, places and promotional material where your branding is on full display. If your brand is more visible than the team at Oltjen Orthodontics, good for you!!!
This team has figured out how to mix branding with their social media endeavors, making sure they are an orthodontic household name in their community.
Use their examples, get your identity out there, and make sure everyone wears your name on their sleeve…and their back, and their head, and on their pens, and toothbrushes and dental floss…you get the idea…NOW get more patients!