Get Your Brand Working For You

Get your team together, take a walk around your practice, and take a look at all the items, places and promotional material where your branding is on full display. If your brand is more visible than the team at Oltjen Orthodontics, good for you!!!

This team has figured out how to mix branding with their social media endeavors, making sure they are an orthodontic household name in their community.

Use their examples, get your identity out there, and make sure everyone wears your name on their sleeve…and their back, and their head, and on their pens, and toothbrushes and dental floss…you get the idea…NOW get more patients!

Are Your Marketing Dollars Up in Smoke?

Register for our next webinar May 11 @ 12:00 CDT

When it comes to your website and the internet, do the letters “SEO” give you a headache?

Let’s face it. Marketing is critically important for adding patients to your practice.
SEO (Search Engine Optimization) and “googleability” are definitely important pieces of the puzzle.

But in the end, wouldn’t you rather just be practicing dentistry than worrying about this stuff? In this video, Kirk looks at what’s really important, what’s not, and extends a special invitation to help you sort it all out!

What’s WOM With This Picture

In this video Kirk shows you how one blockbuster movie created word of mouth (WOM) or ‘buzz’ to generate millions in sales. What buzz are you creating in your practice?  Are your patients spreading the word?

One Simple Way to Boost Referrals


Want more great marketing tips? Check out our ACTivate Practice Seminars! Activate is two days of detailed “How-to” training in all aspects of running an organized, high-producing dental practice. From admin to Hygiene, you’ll discover how to add new patients, and get your existing patient base to say yes to more dentistry.

You’ll also find it an amazing team building atmosphere, where the team pulls together and heads home fired up to succeed together.


What Your “Cover” Says About You

What Your “Cover” Says About You

Think of your practice as a book.

What does the “cover” say about the great story going on inside?

We recently came upon a dental practice that had overgrown landscaping, weeds and a lot of broken concrete around the lot. We realized there may be a lot of great people doing fantastic work inside, but the outer appearance may be turning away potential patients. Real estate experts will tell you home buyers often make a decision about a house within a matter of seconds. 63% of home buyers will show up at a house after liking an online photo. First impressions count!

Take a look at the cover of your practice, from the landscaping, to the logos, to the photos of your team. What first impressions are you creating? Make sure they are an accurate depiction of the great work you are doing every day!

The Most Valuable Thing You Can Sell

It’s funny how I can barely start my day without a big cup of Starbucks.

Is it the greatest coffee in the world? I don’t think so. But I love having that coffee in my hand at the start of the day. Makes me feel alert and ready to go.

Same thing with a bottle of spring water. It doesn’t taste any different than tap water, but it makes mefeel like I’m being healthier.

Even if I’m not very fast, a slick pair of Nike running shoes makes me feel like Usain Bolt.

(Well, ALMOST)

What kind of feeling are you creating in your patients? Unfortunately a new crown doesn’t carry the same “WOW” factor as a fresh pair of neon-green Nikes. So your challenge is to make that patient feel like you’re the only choice in dentistry.

My friend Dr. John Cranham says of his patients,

“I want them leaving the office feeling better than they did when they walked in.”
So make sure your team is leaving your patients with the same feeling. It is, after all, the most valuable thing you sell!

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